About Us

Bruce Hearon

Bruce has been an entrepreneur for over three decades and enjoys building his businesses through strong, loyal relationships. He established his own financial planning firm, Hearon Advisory Group, in 1998 with locations in Venice and Sarasota. As an experienced Florida Registered Investment Advisor, he has always believed that real estate is one of the best alternative investments you can own over time.

Bruce has worked side-by-side with his wife of 36 years and business partner, Michelle. They are one of the top selling teams in the Lakewood Ranch, FL location. His approach with his real estate customers is the same as his financial clients, be honest, transparent, and a true fiduciary, always with integrity. “What I love most about Coldwell Banker brokerage, is the true spirit of a team environment, where people want to succeed and will work together and help each other to accomplish their goals!” Bruce has taught many real estate classes within his local market. He always has a clear understanding of his seller’s goals, and the financial impact on maximizing their home values, and negotiating the very best price for his buyers. Bruce wrote a book called, “SOLD” to provide guidance to home sellers through the selling process. He has a PSA (Price Strategy Advisor) and SFR (Short Sales & Foreclosure) designations.

Before he entered the financial and real estate industry, he was a professional ice-skater with Ice Capades and Holiday on Ice in Europe. He was one of the first skaters ever to do a “back-flip” on ice. Bruce’s pride and joy are his two children and his grandchildren.

Michelle Hearon

For over two decades, Michelle has been a full-time resident of the Florida Suncoast. With experience handling a multitude of real estate transactions throughout Sarasota and Manatee counties, Michelle brings to her clients a wealth of knowledge and regarding all of the unique communities that make the Suncoast one of the most desirable places to live in the U.S. She has a strong talent for home decorating and staging. Whether you are a first-time home buyer or a seasoned investor, Michelle will be your real estate partner every step of the way.

Michelle understands the importance of building and sustaining relationships with clients. Michelle prides herself on delivering unparalleled service and her attention to detail is unmatched. Because purchasing and selling a home can be emotionally daunting, Michelle’s goal is to ensure her clients have the best experience possible while achieving optimal results. She is very passionate about her family, and thoroughly enjoys being a new grandmother.

All listing information is deemed reliable but not guaranteed and should be independently verified through personal inspection by appropriate professionals. Listings displayed on this website may be subject to prior sale or removal from sale. Availability of any listing should always be independently verified. Listing information is provided by MFRMLS for consumer personal, non-commercial use, solely to identify potential properties for potential purchase. All other use is strictly prohibited and may violate relevant federal and state law.